As someone who has successfully built a following of nearly 1 million on social media, I'm often asked: "How did you do it?" Here's my personal guide—practical steps I’ve used to grow my audience, create engaging content, and build multiple successful businesses.
1. Choose Your Niche Wisely
Identifying a specific niche early on was crucial for me. Focusing on study tips, productivity hacks, and EdTech allowed me to create content that resonated deeply with students.
2. Stay Consistent
Consistency has been my superpower. I post regularly, stick to a clear content calendar, and use scheduling tools to manage my posts effectively. This keeps my audience engaged and expecting more.
3. Provide Real Value
My followers stick around because my content directly helps them. For instance, through Fluencify, I created tools like Knownotes.ai and Notaly.AI to genuinely enhance students' study processes. Your content should always aim to solve real problems for your audience.
4. Diversify Your Platforms
I didn't limit myself to one platform—I diversified across Instagram, TikTok, and YouTube, tailoring my content specifically to each platform's strengths. This strategy boosted my visibility significantly.
5. Engage Authentically
I believe genuine interaction is crucial. I regularly respond to comments and messages and create opportunities like Q&As and polls to deepen my connection with followers.
6. Strategic Collaborations
Collaborating with big brands like Apple, LG, Microsoft, and Quizlet has been instrumental in expanding my reach. Choose partners who align with your brand and values.
7. Continuously Analyze and Optimize
I'm constantly reviewing my analytics. This data-driven approach allowed me to increase my annual revenue from 300,000 SEK to over 1.19 million SEK within just a year. Always adjust your strategy based on what the data tells you.
8. Stay Authentic and Transparent
Sharing my real experiences, including challenges and successes, has created a stronger connection with my audience. People value honesty and authenticity.
9. Monetize with Care
When monetizing, I’ve prioritized authenticity and trust over quick profits. Affiliate marketing, sponsored content, and selling my own services and tools have been effective—but always with integrity.
10. Scale Thoughtfully
Growing your audience should never compromise quality. I’ve maintained my original values and carefully nurtured my existing audience even as I expanded my reach.
Audience building is a long-term journey filled with constant learning and adaptation. Stay genuine, be consistent, and keep delivering value. Success comes from authentic connections, strategic collaborations, and thoughtful growth.