With so much music available online, my main challenge was making music that genuinely stood out and resonated with students looking to improve their focus and productivity

Challenges

The biggest challenge was creating music that students could genuinely rely on to stay focused during long study sessions. With countless playlists and artists competing for attention, it was essential to consistently produce tracks that felt calm, soothing, and genuinely helpful.

Solution

I focused on creating simple, calming lo-fi beats that students naturally gravitated towards. By closely listening to student feedback and observing listening patterns, I continuously improved my music to match exactly what students needed. Working closely with Spotify playlist curators and labels helped ensure my music reached the right audience.

Results

The results were incredible. My music projects, Hikemind and W8less, have collectively gained millions of streams each year, becoming staples in popular Spotify study playlists. Many students shared how my music significantly improved their study sessions, leading to a dedicated community of listeners who regularly use my tracks to enhance their productivity and reduce stress.